About familyMADE

Raising a family in any form is full of wonder, excitement, and joy, but let’s be honest—it can also feel like being thrown into the ocean.

We believe that

When you feel a part of a strong & loving community, you can make it through any situation.

We know firsthand the power of this kind of support.

"In 2017, we suffered a devastating miscarriage. As we grieved, we shared our story with the world and what came back was an outpouring of love and support that allowed us to heal.


We learned that when we share our experiences with others, we feel less alone and are more inspired to push through even the most challenging family roadblocks."  

- Shawn Johnson East

the beginning

familyMADE was created to help you know you’re not alone .

We celebrate families of all types, offering encouragement and community, where parents can share their stories and connect with others.

Because it takes a  village.

Our mission is to celebrate the joys and excitement of marriage and parenting, while also digging into the realties.

With the help of creators and experts, we want to inspire others to share their stories because we’re all in this together.

Our Roots

The East Fam share their miscarriage journey, feel an outpour of support which sparks a dream to make sure others don’t feel alone.
— 2017
Insert event here!
— 2018

FamilyMade is founded by Shawn & Andrew.
— 2022
4 new shows and 8 new creators join the FamilyMade network!
— 2022
FamilyMADE launches baby formula exchange initiative to help families find formula during national shortage. Connecting XX families and XX exchanges.
— 2022

Explore the Network